On October 30, 2007 the newly ago, Google officially launched a standard programming or APIs (Application Programming Interface) which was named Google's Open Social.
This standard enables software developers to build applications on the host and can access or use personal data member of several social networking portals that join in this project, such as Orkut, Salesforce, LinkedIn, Ning, Hi5, Plaxo, Friendster, Viadeo and Oracle.
In addition to accessing personal data, the standard programming also allows an application uses information about the relationship between one individual with another individual, how they know each other, whatever similarities they have, their interests and tastes - each individual and about the activities or other development occurs that is relevant to profile individual - the individual's.
Google is not the first. Previously, a social networking portal on the rise, Facebook.com also issued what is called the Facebook Platform. Programming standard that allows software developers to build applications to access data and information from individuals - individuals who are incorporated in the portal network, or what they call the Social Graph.
The difference is, software developers must use a special programming language released by Facebook, and the resulting applications can only be hosted on Facebook. Meanwhile, with Open Social, an application that can be is built using javascript and HTML may be hosted at various participating portals.
What is offered by Facebook.com with developmentnya platform that is proven to attract more people to visit and interact in these portals. For example, how people - people become enthusiastic about seeing anyone else who has similar interests of a particular type or film title. Then, from information about the "similarities" and "inequality"is, they can then analyze personal data - personal information of others, and so on.
The more interesting to imagine what can be done in a social networking portal. Not just about the sharing of words and stories, is now joining the social networking portals also means to interact and communicate more interactively with colleagues - colleagues wherever they are.
No wonder, the war for self-data and data relationships among individuals and has become something serious and involve the online business and the software giant.
Google had "cheated" with deals worth 240 million U.S. dollars made between Microsoft and Facebook, which makes Microsoft as the holder the right to advertise on Facebook.com as well as giving the ownership of this social networking portal to the software conglomerate of 1.6%.
Memang, Facebook saat ini dapat dikatakan menjadi the raising star dengan popularitas yang terus menjulang, dengan 73,5 juta unique visitor selama bulan September 2007, Facebook saat ini telah menjelma menjadi perusahaan bernilai 1,5 miliar dolar Amerika.
As a company with a focus on Internet-based advertising, Google would really want to be able to have the same right to advertise on Facebook, which is believed to be a fertile ground for advertisers.
We'll see, if Google and its supporters of Open Social portal can match up which is supported by Microsoft. We see also how the war struggle in the Internet advertising pie will grow to where to go next. And we, as individuals - individuals whose data is desired by these businesses please just enjoy the various amenities and excitement of air-ria network through various social networking portal.
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